From the moment you step inside, everything is designed around you.
No assumptions. No noise. No rush.
We ask. We listen. We customize.
Because true beauty isn't about standards, it's about understanding.
Why choose
If you're still scheduling treatments on a one-off basis, you're working against your own results. Real results don't come from isolated sessions. They come from consistency, strategy, and continuous access. That's exactly what the Be You VIP Club solves.
Our approach, our philosophy
We don't believe in standard protocols.
Every skin type, every body, and every story demands a different perspective.
Therefore, every interaction begins with understanding, not with execution.
FOUNDER
Founded with intention
Created by Thuane, Be You Concept reflects years of experience, refinement, and a deep understanding of what clients are truly looking for—not just results, but trust.
Your experience
Thuane Reis
Founder & Mentor
With over a decade of experience in the beauty industry, Thuane created Be You Concept with a sensitive and intentional approach to care. Her journey combines technique, continuous training, and international experiences, always focused on providing an experience that goes beyond the visible.
Today, also as a mentor, she shares her vision with professionals who wish to elevate their performance level with more strategy, confidence, and purpose.
Cristiane Araújo
Specialist in Body Aesthetics & Massage Therapy
With an approach focused on clinical reasoning and personalized protocols, Cristiane works in body aesthetics in a strategic and individualized way. Her experience combines manual techniques, anatomical knowledge, and attention to detail, always focusing on consistent results, balance, and well-being.
In addition to clinical care, she also focuses on training professionals who wish to deepen their knowledge and improve the quality of their results.
Carolina Lamy
Professional Makeup Artist
With a light, sophisticated approach and attention to the individuality of each woman, Carolina transforms makeup into an extension of confidence and personal expression. Specializing in bridal and event makeup, she combines technique, sensitivity, and naturalness to create elegant and personalized results.
In addition to serving clients, she also shares her knowledge through practical and accessible training courses, focused on a modern, clear, and uncomplicated approach to makeup.
Bruna Ribeiro
Eyelash & Advanced Aesthetics Specialist
With a keen eye for detail and a focus on naturalness, Bruna is dedicated to enhancing the individual beauty of each client through personalized treatments. Specializing in Lash Lifting, Eyelash Extensions, and advanced aesthetics, she combines technique, precision, and sensitivity to create elegant and harmonious results.
In addition to eye treatments, she also works in the areas of Laser Hair Removal and Hollywood Peeling, combining technology and care to provide a complete beauty and wellness experience.
Soni Gataraj
Nail & Integrated Aesthetics Specialist
With a career marked by excellence and attention to detail, Soni combines technique, international experience, and genuine care for each client. Her time working in high-end salons in Paris contributed to developing a refined perspective on quality, elegance, and trends, always focused on delivering impeccable results.
In addition to her nail services, she also works in the areas of eyebrow design, threading, waxing, laser hair removal, and facials, offering a complete experience for those seeking convenience without sacrificing personalized service.
Our customers say...
Our space
Designed to help you slow down and feel present.
Be You Concept was born with a simple purpose: to elevate the way beauty is experienced.
Every element of the space was designed to slow down your pace and elevate your experience. From the light to the silence, from the textures to the ambiance, nothing is by chance. A space where technique meets sensitivity. Where results meet experience.
